Evisu is a premium Japanese clothing brand well known for iconic denim wear.
ALT-254 was commissioned at a key inflection point in the company’s direction with Evisu transitioning into street wear, having previously been positioned as a premium designer label.
ALT-254 was tasked with re-designing their store to accommodate this shift within a very short 10-week turnaround timeline. The concept store was produced entirely offsite and closely project managed to ensure quality of delivery. The entire shop was essentially produced and assembled in China for client approval, before being disassembled and rebuilt in Hong Kong.
ALT-254 Provided Services: