Chow Tai Fook –Jewelria Pop-Up

Categories: Retail / F&B

Location:Hong Kong & China

Jewelria is a brand by the jewelery retailer Chow Tai Fook. ALT-254 were hired to redesign and redevelop the brand identity for a younger clientele.

Jewelria is a brand by the jewelery retailer Chow Tai Fook. ALT-254 were hired to redesign and redevelop the brand identity for a younger clientele.

ALT-254 were hired to not only redesign the brand and store but also develop a modular pop-up store that can be built in shopping malls around HK and China.

These pop-up Jewwlria stores will be manufactured totally off-site and will be ordered and delivered onsite by the client. All the display units & furniture has been custom designed by ALT-254’s retail team and will custom manufactured in our China based factories.

Chow Tai Fook –Jewelria Pop-Up

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