ALT-254 was commissioned to design and brand development of REAL, a fashion company and retail space located on the Lisburn Road, Belfast, Ireland.

REAL sells their own series of high-end fashion and accessories ranging from cashmere and leather goods to home wares and antique furniture. We aimed for a simple and refined design with a series of custom designed display units and furniture, designed and developed specifically for REAL’s wide selection of goods. The refined simplicity is also reflected in our approach to the branding. Merging the architecture and branding together enables REAL to project a strong single image to the public. The REAL store successfully opened in August 2015

The project was designed and coordinated by ALT-254’s Partner, Vincent McIlduff.

Client: Real
Cost: undisclosed
Size: 300 m2
Project commencement: January 2014
Project completion: August 2015