Besides providing the interior design ALT was also commissioned to create a branding concept for Bobby’s Rabble on Peel Street, Soho, Hong Kong.

The concept is formed around the history and appearance of Peel street. Peel street is named after sir Robert Peel a former prime minister of Britain. A playful collage composition of his photo and skeleton creates the background of our concept. The logo is based on Peel street’s appearance as a very steep street sloping up in Soho. The steep angle of the street is reflected in the logo design creating its diagonal orientation.

Client: Bobby’s Rabble
Cost: undisclosed
Project completion: November 2015