The siting of a building is perhaps more crucial to its impact and success than its design. While design defines the user’s experience, siting determines its ultimate contribution for citizens as a new insertion into the urban condition.

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For CasArts, a new theatre in Casablanca located in the administrative district, we opted to shift the site from the outermost of three public squares to the middle plaza, improving visibility and creating a focal point in an otherwise ill-defined sequence of vaguely interconnected open spaces. ©OMA